Back in Mali after her European tour, the country’s musical superstar Rokia Traore visited Studio Tamani, Fondation Hirondelle’s new project in Mali. Through a partnership with her foundation “La Passerelle”, Studio Tamani’s on-air jingles were produced in collaboration with young Malian artists.
A relaxed Rokia Traore met with the Studio Tamani team in their offices in Bamako’s Maison de la Presse (Press Center). The new project created, by Fondation Hirondelle in partnership with URTEL (Union des radios et televisions libres), has been producing two hours of daily news programming since its launch on August 19, which are broadcast through a network of partner radios across Mali. The singer, who just released her new album Beautiful Africa, attended the production of the live program in the national languages, released every day between 5 and 6pm GMT, before the French program (news and debate show) between 6 and 7pm.
This visit created quite a buzz amongst the Studio Tamani team. Rokia Traore is very well known in Mali, and has also become one of its musical ambassadors outside the country. In an interview with a Studio Tamani journalist a week before, the Malian star discussed her interest in the project, which addresses the singer’s main concerns for peace and reconciliation in her country. “I like the idea of allowing others to be informed while remaining neutral, and not influencing peoples’ opinions and positions, so as to create a world where people are not sheep, where they are aware of what is happening and are able to make their own decisions,” she explained.
A partnership was first initiated in June by the Fondation Hirondelle with the Fondation Passerelle, an organization created by Rokia Traore to contribute to the creation and development of Mali’s musical scene. The partnership led to the production of Studio Tamani’s jingles by young Malian singers and musicians that are supported by the Fondation Passerelle.
Photo: Fondation Passerelle